Sveriges Annonsörers stora akronymlista
Språket i mediebranschen kan ibland vara svårt att hänga med i eftersom det är fyllt av akronymer. Vad är då en akronym? En akronym består av första bokstaven i varje ord i ett begrepp, bokstäverna skapar ett nytt kortare ord och förklarar vad man pratar om på ett kortfattat sätt.
Vill du lägga till en akronym? Maila den gärna till oss info@sverigesannonsorer.se
Account Based Marketing
Artificial Intelligence
Basic Service Set Identifier
Cost Per Acquisition/Action
Cost per Click/Conversion
Above the Fold
Advertising Video on Demand
Advertising Exchange
Action, Interest, Desire, Action
Application Programming Interface
Above the line
Business to business
Business to consumer
Below the Fold
Below the line
Customer Acquisition Cost
Customer Data Platform
Content Management System
Cost Per Completed View
Cost Per Engagement
Cost Per Lead
Cost per Mille (tusen)
Cost per Thousand
Cost Per View
Customer Relationship Management
Conversion Rate
Conversion Rate Optimization
Call To Action
Click Through Rate
Customer Experience
DoubleClick Bid Manager
Doubleclick for Advertisers
Doubleclick for Publishers
Direct Message
Data Management Platform
Demand Side Platform
Effective Cost Per Mille
Effective Cost Per Thousand
Effective Cost Per View
Engagement Rate
Google Analytics
General Data Protection Regulation
Gross Rating Point
Go to Market
Key Performance Indicators
Life Time Value
Marketing Technology
Marknadsföringslagen
Online Video
Over the Top
Programmatic Television
Persons Using TV
Quality Score
Return on Advertising Spend
Return on Capital Employed
Return on investment
Run of Network
Run of Site
Retweet
Real Time Bidding
SnapChat
Search Engine Optimization (Sökordsoptimering)
Search Engine Results Page
Social Media Marketing
Social Media
Share of Voice
Supply Side Platform
Subscription Video on Demand
Truly Good Advertising
Television Rating Point
Transactional Video on Demand
User Generated Content
Unique Selling Point
Unique Visit/View
User Experience
Video Ad Serving Template
Viewable Cost Per Mille
Video on Demand
Video Player Ad-Serving Interface Definition
Video Search Engine Optimization
View Through Rate
YouTube
Search Engine Marketing
Search Engine Advertising
Three-letter Akronym
Brain Engine Optimisation
Adresserad Direkt Reklam
Oadresserad Direkt Reklam
Elektronisk Direkt Reklam
Out of Home advertising (utomhusreklam)
Digital Out of Home advertising (digital utomhusannonsering)
Cost per Order
Fast-Moving Consumer Goods (även CPG consumer packaged goods)
Consumer Packaged Goods
Share of Attention
Share of Search
Direct to Consumer
Double Page Spread = uppslag
Target Rating Point även Target Group Rating Point
Opportunity To See
Fear Of Finding Out
Fear Of Missing Out
Data Protection Officer
Request For Proposal
Proof Of Concept
Non Governmental Organization