WFA Knowledge Spotlight: Growing a global brand in local soil
10:00–11:00
Description:
Focus of the session: Growing a global brand in local soil
How do brands typically grow, and how can creative stay true to the essence of a product? Every message should serve the brand and its purpose. But when expanding into non-native markets, how can brands build an identity that resonates locally while staying authentic?
This module will provide:
- Understanding global brand identity
- Aligning creativity with product essence
- Building local relevance and authenticity
- Case studies and best practices in APAC
Welcome!
About this webinar:
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
Target Audience: Marketing Executives, Brand Managers, Creative Directors, and anyone interested in global branding strategies.
Duration: 45 minutes presentation + 10 mins Q&A.
Presenter: Irene Joshy, Head of Creative, Insights, Kantar Asia & Australia
Available to: Member of WFA’s National Advertiser Associations (Sveriges Annonsörer). These webinars are for client-side marketers only.
About WFA:
WFA (World Federation of Advertisers) is the voice of marketers worldwide. WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide (one of them being Sveriges Annonsörer). You find more information about WFA here.
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