<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//stage.brandmark.se/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://stage.brandmark.se/workshop/effektworkshops/</loc>
		<lastmod>2026-05-13T10:05:56+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/01/Mats-och-Hanna.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/01/Workshops.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kronika/ar-behavioral-modeling-for-consent-mode-i-ga4-laglig/</loc>
		<lastmod>2026-05-12T13:01:34+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/03/Cecilia_AJ.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/global-marketer-conference-2026-insikter-samarbete-och-framtidstro/</loc>
		<lastmod>2026-05-12T12:58:13+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/04/4A1A1380_2400-1024x683.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/04/Andrew-Tindall.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/ny-styrelse-i-sveriges-annonsorer-vill-starka-marknadsforingens-affarsroll/</loc>
		<lastmod>2026-05-12T11:37:38+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/04/Bild-styrelsen-2026-x.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/nu-lanseras-effektsystemet-for-offentlig-sektor/</loc>
		<lastmod>2026-04-30T05:23:02+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/09/IMG_6328-1024x768.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsavdelningen-23/</loc>
		<lastmod>2026-04-30T05:23:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/hur-ser-det-ut-med-mangfald-inkludering-jamstalldhet-och-psykisk-ohalsa-i-marknad-och-kommunikationsbranschen/</loc>
		<lastmod>2026-04-30T05:23:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/the-marketing-department-23/</loc>
		<lastmod>2026-04-30T05:23:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/commtoact-forstarks-tva-nya-branschorganisationer-ansluter-och-initiativet-far-eu-stod/</loc>
		<lastmod>2026-04-30T05:23:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/sveriges-annonsorers-nya-styrelse-2024/</loc>
		<lastmod>2026-04-30T05:23:01+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2024/05/Bild-styrelsen-2024.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/commtoact-people-lanserar-tre-guider-for-att-starka-mangfald-och-psykisk-halsa-inom-kommunikationsbranschen/</loc>
		<lastmod>2026-04-30T05:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/nu-lanseras-ett-globalt-ramverk-for-att-mata-medias-koldioxidutslapp-samt-en-guide-for-hallbara-mediekop/</loc>
		<lastmod>2026-04-30T05:23:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/nyhet-sveriges-annonsorer-lanserar-expertgrupper/</loc>
		<lastmod>2026-04-30T05:22:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/100-wattaren-2024-se-alla-nominerade-bidrag/</loc>
		<lastmod>2026-04-30T05:22:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/hur-ser-en-bra-logotyp-ut/</loc>
		<lastmod>2026-04-30T05:09:36+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/08/skarmavbild_2018-06-27_kl._11.40.35.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/08/Bild-blogg-Ulf-5-juli-1170x500-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/kreativitetens-kris/</loc>
		<lastmod>2026-04-30T05:09:36+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/08/100W-2020-intervjubild-Marie-Wedin-x.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/varumarkeskunskaperna-behover-oka/</loc>
		<lastmod>2026-04-30T05:09:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/inspelade-webinar-crm-ra%cc%88cker-inte-la%cc%88ngre-ha%cc%88r-kommer-customer-data-platform-cdp/</loc>
		<lastmod>2026-04-30T05:09:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/inspelade-webinar-digital-identitet-i-en-varld-utan-3e-parts-cookies/</loc>
		<lastmod>2026-04-30T05:09:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/guider/the-advertising-value-chain-for-medlemmar/</loc>
		<lastmod>2026-04-30T05:09:33+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/12/Audit-1024x768.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/06/loic-furhoff-qeIaMQP_xQE-unsplash-1024x685.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/cross-media-measurement-the-advertising-value-chain/</loc>
		<lastmod>2026-04-30T05:09:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/tva-trender-som-paverkar-marknadsforare-under-2022/</loc>
		<lastmod>2026-04-30T05:09:32+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/01/corona-400x400-1.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/01/Loop_article-201.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/01/Timberland.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/vad-behovs-for-att-inhousebyran-ska-gora-ett-riktigt-bra-jobb/</loc>
		<lastmod>2026-04-30T05:09:32+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/01/Dou-SA-La%CC%8Agupplo%CC%88sta-9232.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/06/scott-graham-5fNmWej4tAA-unsplash-1024x684.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/sa-kan-reklamen-ge-mer-effekt-igen/</loc>
		<lastmod>2026-04-30T05:09:31+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/03/Orlando_Wood.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/03/ICA_Stig_och_Stina-768x1025-1.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/morgondagens-klimatkommunikation-hur-gor-man/</loc>
		<lastmod>2026-04-30T05:09:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/hur-sakerstaller-vi-att-var-annonsering-leder-till-tillvaxt/</loc>
		<lastmod>2026-04-30T05:09:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/workshop/smarta-och-alskade-inhousebyraer-hur-bygger-man-en-sadan/</loc>
		<lastmod>2026-04-30T05:09:30+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/06/Gunilla.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/01/Workshops.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/workshop/sa-far-du-ut-max-av-marknadsinvesteringen-i-dagens-komplexa-kommunikationslandskap-med-noa-consulting/</loc>
		<lastmod>2026-04-30T05:09:30+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/03/Niklas-Bondesson-stor-kopia.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/03/Noa-bla.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/01/Workshops.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/medietrender-sverige-2021-q4-och-helar/</loc>
		<lastmod>2026-04-30T05:09:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/google-ett-hallbart-reklamekosystem/</loc>
		<lastmod>2026-04-30T05:09:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/kanslor-i-reklam-lonsamt-for-varumarket/</loc>
		<lastmod>2026-04-30T05:09:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsforarnas-viktiga-roll-i-klimatarbetet/</loc>
		<lastmod>2026-04-30T05:09:28+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/04/carbon-dioxide-ge97dfd9bb_1920.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/sa%cc%8a-go%cc%88r-du-en-bra-strategi/</loc>
		<lastmod>2026-04-30T05:09:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/konsumentskyddets-gdpr-infors-inom-kort-i-sverige/</loc>
		<lastmod>2026-04-30T05:09:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/sa-bidrar-kreativitet-till-okad-roi/</loc>
		<lastmod>2026-04-30T05:09:27+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/05/Kantarbild-scaled.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/google-customer-first-privacy-why-and-how/</loc>
		<lastmod>2026-04-30T05:09:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/analys-grunden-for-att-skapa-strategier-som-ger-battre-effekt/</loc>
		<lastmod>2026-04-30T05:09:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/google-how-to-create-ads-people-want-to-watch/</loc>
		<lastmod>2026-04-30T05:09:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/ovrigt-inspelade-webinar-podinar/sveriges-annonsorer-i-almedalen/</loc>
		<lastmod>2026-04-30T05:09:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/konkreta-tips-hur-du-far-ett-battre-byrasamarbete/</loc>
		<lastmod>2026-04-30T05:09:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/cross-media-measurement-hur-manga-har-sett-dina-annonser/</loc>
		<lastmod>2026-04-30T05:09:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/eftervalsanalys-av-den-digitala-valrorelsen-hur-kan-du-utnyttja-den-oppna-datan/</loc>
		<lastmod>2026-04-30T05:09:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/skapar-kreativ-reklam-mer-effekt/</loc>
		<lastmod>2026-04-30T05:09:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/fa-konkreta-verktyg-for-battre-varumarkesarbete-av-en-av-sveriges-framsta-inom-omradet/</loc>
		<lastmod>2026-04-30T05:09:24+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/11/Carmen-profilbild-2022-kopia.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/garm-nordic-tiktok-meta-google-och-wfa-pratar-om-arbetet-mot-skadligt-innehall-pa-digitala-plattformar/</loc>
		<lastmod>2026-04-30T05:09:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-vinnare-i-100-wattaren-2022/</loc>
		<lastmod>2026-04-30T05:09:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/arsrapport-om-medietrender-2022/</loc>
		<lastmod>2026-04-30T05:09:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/hur-ska-man-tanka-nar-man-vill-anvanda-miljopastaenden-i-sin-marknadsforing/</loc>
		<lastmod>2026-04-30T05:09:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/marknadsforing-i-lagkonjunktur-sa-har-gor-du/</loc>
		<lastmod>2026-04-30T05:09:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-med-carin-fredlund/</loc>
		<lastmod>2026-04-30T05:09:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/hallbarhet-som-saljer-och-ger-effekt/</loc>
		<lastmod>2026-04-30T05:09:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/affarsdrivande-marknadsforing-med-content-marketing/</loc>
		<lastmod>2026-04-30T05:09:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/att-prioritera-i-effektsystemet/</loc>
		<lastmod>2026-04-30T05:09:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/5-tips-for-battre-tillvaxt-och-fa-cfon-med-pa-taget/</loc>
		<lastmod>2026-04-30T05:09:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/retail-media-whats-the-buzz/</loc>
		<lastmod>2026-04-30T05:09:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-greenwashing-och-greenhushing/</loc>
		<lastmod>2026-04-30T05:09:19+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/06/Skarmavbild-2023-06-08-kl.-13.08.03.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/producera-mer-av-foretagets-kommunikation-internt/</loc>
		<lastmod>2026-04-30T05:09:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/riktlinjer-for-positiv-paverkan-tillsammans-mot-kroppshets-och-orealistiska-skonhetsideal/</loc>
		<lastmod>2026-04-30T05:09:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-med-kapero/</loc>
		<lastmod>2026-04-30T05:09:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/spaningar-trender-fran-inhouse-konferens-i-usa/</loc>
		<lastmod>2026-04-30T05:09:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/vill-du-engagera-dig-i-nagot-av-vara-branschinitiativ/</loc>
		<lastmod>2026-04-30T05:09:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-de-sex-principerna-hur-kan-de-hjalpa-dig-att-undvika-greenhushing-och-greenwashing/</loc>
		<lastmod>2026-04-30T05:09:16+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/10/Skarmavbild-2023-10-09-kl.-18.25.57.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-den-globala-dei-rapporten-sverige/</loc>
		<lastmod>2026-04-30T05:09:15+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/10/Skarmavbild-2023-10-09-kl.-18.45.34.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/kommunikation-som-ger-effekt-2/</loc>
		<lastmod>2026-04-30T05:09:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/ai-bortom-hypen/</loc>
		<lastmod>2026-04-30T05:09:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/best-of-cannes-2023/</loc>
		<lastmod>2026-04-30T05:09:14+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/10/Skarmavbild-2023-10-27-kl.-15.36.35.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/cashing-in-on-creativity-how-better-ads-deliver-bigger-profits/</loc>
		<lastmod>2026-04-30T05:09:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-hur-mater-man-utslapp-vid-produktion-av-reklam/</loc>
		<lastmod>2026-04-30T05:09:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-med-mark-robinson/</loc>
		<lastmod>2026-04-30T05:09:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/den-nya-prisinformationslagen-pil/</loc>
		<lastmod>2026-04-30T05:09:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-vinnare-fran-100-wattaren-2023/</loc>
		<lastmod>2026-04-30T05:09:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-mcdonalds-och-sb-insights-samarbete-for-att-skapa-hallbar-kommunikation/</loc>
		<lastmod>2026-04-30T05:09:12+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2024/02/Skarmavbild-2024-02-27-kl.-16.04.15.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/wfa-inspelade-webinar/</loc>
		<lastmod>2026-04-30T05:09:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-med-mcdonalds-om-vikten-av-partnerskap-och-langsiktighet/</loc>
		<lastmod>2026-04-30T05:09:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/ana-programmatic-study/</loc>
		<lastmod>2026-04-30T05:09:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/farsk-rapport-the-acceleration-of-principal-media/</loc>
		<lastmod>2026-04-30T05:09:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/samtal-med-bob-hoffman/</loc>
		<lastmod>2026-04-30T05:09:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-smula-inte-sonder-budgeten/</loc>
		<lastmod>2026-04-30T05:09:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/kreativt-case-the-worlds-ugliest-lawn/</loc>
		<lastmod>2026-04-30T05:09:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/kreativ-kommunikation-som-skapar-effekt-insikter-trender-fran-cannes-lions-2024/</loc>
		<lastmod>2026-04-30T05:09:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/hundstallet-brand-marketing-mojliggor-battre-hundliv/</loc>
		<lastmod>2026-04-30T05:09:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/kommunikation-som-ger-effekt-2024-2/</loc>
		<lastmod>2026-04-30T05:09:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-hur-kan-kommunikation-skapa-beteendeforandringar-for-en-hallbar-framtid/</loc>
		<lastmod>2026-04-30T05:09:09+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2024/07/Skarmavbild-2024-07-05-kl.-12.10.57.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/sa-satter-och-forsvarar-du-din-marknadsbudget/</loc>
		<lastmod>2026-04-30T05:09:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/reklamrapporten-2024-kreativitet-och-balans-ar-avgorande-for-att-oka-reklamacceptansen/</loc>
		<lastmod>2026-04-30T05:09:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/maximera-dina-programmatiska-resultat-med-battre-kravstallning/</loc>
		<lastmod>2026-04-30T05:09:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-people-digital-tillganglighet-rattighet-skyldighet-eller-helt-enkelt-smart-affar/</loc>
		<lastmod>2026-04-30T05:09:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-planet-omtanksamhet-ger-lonsamhet/</loc>
		<lastmod>2026-04-30T05:09:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-sveriges-marknadschefer/</loc>
		<lastmod>2026-04-30T05:09:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-sveriges-marknadschefer-2/</loc>
		<lastmod>2026-04-30T05:09:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-omtanksamhet-ger-lonsamhet/</loc>
		<lastmod>2026-04-30T05:09:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-kommunikationen-viktig-for-klimatkampen/</loc>
		<lastmod>2026-04-30T05:09:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-people-hallbara-samarbeten-ger-battre-effekt/</loc>
		<lastmod>2026-04-30T05:09:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/how-brand-focus-generates-business-growth/</loc>
		<lastmod>2026-04-30T05:09:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/iccs-reklamregler-uppdateras-lar-dig-mer-om-nyheterna/</loc>
		<lastmod>2026-04-30T05:09:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/ai-trender-2025-bortom-chatgpt-sa-forandrar-ai-marknadsavdelningens-arbetssatt/</loc>
		<lastmod>2026-04-30T05:09:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/digital-sparning-i-praktiken-vad-du-som-ansvarig-maste-veta/</loc>
		<lastmod>2026-04-30T05:09:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/cx-fokusera-pa-det-som-spelar-roll-for-kund-och-affar/</loc>
		<lastmod>2026-04-30T05:09:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-people-sponsring-och-hallbarhet-i-en-csrd-driven-varld/</loc>
		<lastmod>2026-04-30T05:09:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/halften-av-svenska-foretag-gor-motsatsen-till-forskarnas-rekommendation-for-att-skapa-tillvaxt/</loc>
		<lastmod>2026-04-30T05:09:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/lat-allt-falla-pa-plats-hur-bygger-man-ett-kreativt-koncept/</loc>
		<lastmod>2026-04-30T05:09:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/ovrigt/effekthandboken-kortversion/</loc>
		<lastmod>2026-04-30T05:09:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/effektplaneringsguiden-hjalpmedel-for-hogre-effekt/</loc>
		<lastmod>2026-04-30T05:09:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/nyhet-effekthandboken-vagen-till-effekt/</loc>
		<lastmod>2026-04-30T05:09:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/guider/effekthandboken/</loc>
		<lastmod>2026-04-30T05:09:01+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-kaboompics-com-6385-1024x683.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/ny-guide-for-okad-transparens-i-annonsrapportering/</loc>
		<lastmod>2026-04-30T05:09:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/ny-undersokning-om-data-privacy-vad-ar-svarast/</loc>
		<lastmod>2026-04-30T05:09:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-planet-hur-utomhusmedierna-jobbar-med-hallbarhet/</loc>
		<lastmod>2026-04-30T05:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/sa-blir-relevans-och-autenticitet-nyckeln-i-b2b-marknadsforing/</loc>
		<lastmod>2026-04-30T05:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/sa-blir-relevans-och-autenticitet-nyckeln-i-b2b-marknadsforing-2/</loc>
		<lastmod>2026-04-30T05:09:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/insikter-natverk-och-effekt-medlemmar-berattar/</loc>
		<lastmod>2026-04-30T05:08:59+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/12/Lena-Rodin-rund-bw-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/commtoact-people-tar-dagens-reklam-ett-socialt-ansvar/</loc>
		<lastmod>2026-04-30T05:08:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/insikter-natverk-och-effekt-medlemmar-berattar-2/</loc>
		<lastmod>2026-04-30T05:08:59+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/01/Anders-G-Jansson-rund-bw.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/apoteket-apoteket-receptet-pa-ett-starkt-sarskiljande-kreativt-koncept/</loc>
		<lastmod>2026-04-30T05:08:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/insikter-natverk-och-effekt-medlemmar-berattar-3/</loc>
		<lastmod>2026-04-30T05:08:58+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/01/Elisabet-Heimburger.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/influenceravtal-utan-fallgropar-sa-gor-du-ratt-fran-borjan/</loc>
		<lastmod>2026-04-30T05:08:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/case-swedbank-arbete-med-att-starka-bilden-av-varumarket/</loc>
		<lastmod>2026-04-30T05:08:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/kommunikation-som-ger-effekt-receptet-for-att-bli-en-langsiktig-effektvinnare/</loc>
		<lastmod>2026-04-30T05:08:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/automatiskt-utkastbranschrekommendationer-allmanna-villkor-samarbete-mellan-annonsor-och-byra-samt-offertmall/</loc>
		<lastmod>2026-04-02T08:45:41+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2022/01/shutterstock_1407116522.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/alkoholreklam-falls-i-domstol-tuff-tolkning-av-bildregeln/</loc>
		<lastmod>2026-04-01T11:26:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/verksamhetsberattelse-2025/</loc>
		<lastmod>2026-03-31T12:53:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/remissvar/remissyttrande-revidering-av-koldioxidkraven-for-latta-fordon-och-av-eus-regler-om-fordonsmarkning-kn2026-00066/</loc>
		<lastmod>2026-03-25T06:52:57+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/03/image-1.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/03/image.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/ny-vagledning-fran-imy-om-riktad-politisk-onlinereklam/</loc>
		<lastmod>2026-03-25T06:46:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/rekommendation-avseende-marknadsforing-av-alkoholdrycker-alkoholhaltiga-lattdrycker-och-indirekt-alkoholreklam-2/</loc>
		<lastmod>2026-03-20T13:55:09+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/06/Valkommen-till-Campus-Marketing.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/fredrik-nilsson-vd-lofbergs-for-oss-var-det-naturligt-att-hela-ledningsgruppen-deltar-pa-global-marketer-conference/</loc>
		<lastmod>2026-03-19T09:49:35+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/03/Fredrik-Nilsson-Lofbergs-Global-Marketer-Conference.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/nya-markningskrav-for-ai-genererat-innehall-runt-hornet/</loc>
		<lastmod>2026-03-18T12:27:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/digital-omnibus-sveriges-annonsorer-lamnar-synpunkter/</loc>
		<lastmod>2026-03-18T10:37:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/remissvar/feedback-com2025837/</loc>
		<lastmod>2026-03-18T10:33:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/rapporter/kommunikation-som-ger-effekt-2025/</loc>
		<lastmod>2026-03-04T15:43:15+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-artem-podrez-4492160-1024x576.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/sveriges-annonsorer-vard-for-global-marketer-conference-2026/</loc>
		<lastmod>2026-03-04T10:53:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/sa-ger-langsiktigheten-bast-effekt/</loc>
		<lastmod>2026-03-03T07:04:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Koppling_kreativitet_och_laI_ngsiktigt.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/StoI_rre_genomslag_med_kreativitet.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Kreativt_vinner_i_laI_ngden.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/skf-vet-vardet-av-att-minska-friktionen/</loc>
		<lastmod>2026-03-03T07:03:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Daniel-Sjostrand-scaled.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/xFO-The-Faroe-Islands-Space-75w.png.pagespeed.ic_.mGJCtXMb3I.webp</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/993ea1b746603593_org-scaled.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/kpa-vet-hur-man-skapar-effekt/</loc>
		<lastmod>2026-03-03T07:05:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/ormingetrafikplats-1.jpg-scaled.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Anna_Johansson.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/KPA_Skinny-jeans_01-scaled.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/langsiktig-odlingsplan-ger-battre-skord/</loc>
		<lastmod>2026-03-03T07:10:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Mark_Robinson-scaled.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Per_HolgaI_rd-edited.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Utomhusreklam.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/LaI_nge_leve_jorden_vol_2.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/Tidningsannonser.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/LaI_nge_leve_havre.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/02/En_bulle_blir_till.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/implementeringen-av-empowering-consumers-direktivets-forsenas/</loc>
		<lastmod>2026-02-20T12:19:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/guider/uppdaterade-principer-for-anvandning-av-generativ-ai-i-marknadskommunikation/</loc>
		<lastmod>2026-02-17T09:47:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/mallar-mallar-avtal-rekommendationer/nyhet-avtalsmall-for-samarbete-med-influencers/</loc>
		<lastmod>2026-02-17T08:34:35+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-energepiccom-175045-1024x768.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/har-ar-vinnarna-i-100-wattaren-2025/</loc>
		<lastmod>2026-02-12T21:03:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/konsumentverket-rapporterar-fortsatta-brister-i-marknadsforing-via-influencers/</loc>
		<lastmod>2026-02-03T13:56:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/unik-chans-att-starka-kompetens-genom-eu-finansierade-hallbarhetsutbildningar/</loc>
		<lastmod>2026-02-02T08:29:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/kommunikation-som-ger-effekt-2025-supervinnarna-investerar-i-kreativitet-och-skapar-overlagsen-affarseffekt/</loc>
		<lastmod>2026-01-27T07:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/kristina-keyyo-petrushina-leder-arets-100-wattsgala/</loc>
		<lastmod>2026-01-14T08:42:52+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2026/01/Kristina-Keyyo-Petrushina-hemsida-scaled.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/ovrigt/uppdaterad-branschrekommendation-for-tydlig-reklammarkering-vid-influencer-marketing/</loc>
		<lastmod>2026-01-13T08:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/ovrigt/branschrekommendation-om-reklammarkering-vid-influencer-marketing-pa-sociala-medier-2/</loc>
		<lastmod>2026-01-13T07:50:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-energepiccom-175045-1024x768.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/guide-for-mediekopare/</loc>
		<lastmod>2025-12-19T09:56:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/nasta-ar-borjar-eus-nya-regler-for-miljopastaenden-att-galla-nu-presenterar-eu-kommissionen-ny-vagledning/</loc>
		<lastmod>2025-12-18T12:05:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/eu-kommissionen-presenterar-forslag-till-forenklingar-av-dataskyddsregler-stora-nyheter-for-cookies/</loc>
		<lastmod>2025-12-09T13:56:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/de-nomineras-i-100-wattaren-2025/</loc>
		<lastmod>2025-12-09T08:32:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/guider/guide-for-mediekopare-kortversion/</loc>
		<lastmod>2025-12-06T15:22:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/ko-for-grupptalan-for-50-000-privatleasingkunder-miljardbelopp-pa-spel/</loc>
		<lastmod>2025-12-04T14:01:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/pitchstandard-hur-man-upphandlar-en-kommunikationsbyra/</loc>
		<lastmod>2025-12-04T13:30:42+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-energepiccom-175045-1024x768.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/hur-far-man-folk-att-inte-bara-vilja-utan-ocksa-gora/</loc>
		<lastmod>2025-12-02T07:12:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/10/Niklas-och-My.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/coca-colas-hallbarhetsarbete-star-pa-tre-ben/</loc>
		<lastmod>2025-12-02T07:10:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/12/ES-070425-1449-Hanna-Thofelt-Lindstrom_2-2-hires.jpg.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/12/Oskar-fran-skargarden.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/ett-positivt-nej-kan-vara-avgorande-for-effekten/</loc>
		<lastmod>2025-12-02T07:09:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/11/Jim_Carlberg.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/det-behover-inte-vara-sa-svart/</loc>
		<lastmod>2025-12-02T07:07:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/06/Karin-Grohman-24-sv-crop.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/10-ar-av-ansvarsfull-annonsering/</loc>
		<lastmod>2025-11-27T08:21:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/effektkalendern-2025/</loc>
		<lastmod>2025-11-27T07:49:09+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/11/Effektkalendern-2025-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/mallar-mallar-avtal-rekommendationer/rekommendationer-kring-ofrivillig-annonsering-pa-illegala-sajter/</loc>
		<lastmod>2025-11-13T17:10:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/nyhet-icc-publicerar-nya-riktlinjer-for-ansvarsfull-miljo-och-klimatkommunikation/</loc>
		<lastmod>2025-11-12T13:05:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/mot-arets-100-wattsjury/</loc>
		<lastmod>2025-11-07T08:00:45+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/10/Jurybild-100w-2025-total-1000-ny.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/remissvar/feedback-digital-fairness-act/</loc>
		<lastmod>2025-10-24T13:41:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/digital-fairness-act-sveriges-annonsorer-lamnar-synpunkter-pa-kommande-eu-regler/</loc>
		<lastmod>2025-10-24T13:13:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/remissvar/remissyttrande-revidering-av-konsumentverkets-allmanna-rad-for-marknadsforing-av-elektroniska-cigaretter-och-pafyllningsbehallare-till-konsumenter-dnr-2024-1195/</loc>
		<lastmod>2025-10-24T10:17:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/du-har-val-koll-pa-prisinformationsreglerna-infor-black-friday/</loc>
		<lastmod>2025-10-15T07:07:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/nya-regler-for-politisk-reklam-pa-ingang-sa-paverkas-annonsorer/</loc>
		<lastmod>2025-10-01T10:32:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/100-wattaren-2025-soker-kommunikation-som-gett-effekt-tavlingen-ar-oppen/</loc>
		<lastmod>2025-09-17T07:55:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/sju-steg-till-effekt/</loc>
		<lastmod>2025-09-16T07:22:56+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/09/IMG_3761-scaled.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/09/Effekthandboken-%E2%80%93-vagen-till-effekt.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/rapporter/rapport-om-data-privacy-och-marknadsforing-kortversion/</loc>
		<lastmod>2025-09-15T15:01:19+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-artem-podrez-4492160-1024x576.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/rapporter/rapport-om-data-privacy-och-marknadsforing/</loc>
		<lastmod>2025-09-15T14:59:04+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-artem-podrez-4492160-1024x576.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/guider/wfa-guide-transparency-media-agency-msas/</loc>
		<lastmod>2025-09-11T11:47:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/sveriges-annonsorer-lanserar-effekthandboken-ska-starka-marknadsforingens-strategiska-roll/</loc>
		<lastmod>2025-09-11T08:25:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/det-galler-att-veta-vad-man-vill-veta/</loc>
		<lastmod>2025-09-09T06:33:33+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/09/Katarina_Graffman-3B-scaled.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/cannes-lions-2025-kontinuitet-humor-och-mansklig-kreativitet/</loc>
		<lastmod>2025-09-09T05:54:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/09/TNC_5751_TSQIdijf-scaled.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/09/Felix_Kattmat.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/man-maste-vaga-saga-nej/</loc>
		<lastmod>2025-09-09T06:00:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/09/IMG_2100.jpg-scaled.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/nu-ar-den-har-campus-marketings-utbildningskalender-2025/</loc>
		<lastmod>2025-09-01T09:49:23+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Bild1.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/06/Valkommen-till-Campus-Marketing.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/sveriges-annonsorer-presenterar-ny-granskning-och-guide-for-okad-transparens-i-annonsrapportering/</loc>
		<lastmod>2025-08-28T09:12:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/rapporter/medietrender-q2-2025/</loc>
		<lastmod>2025-09-02T06:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/vill-du-vara-med-och-paverka-kommande-lagstiftning-hjalp-oss-att-ge-input-till-eus-kommande-digital-fairness-act/</loc>
		<lastmod>2025-08-20T07:26:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/status-for-green-claims-direktivet/</loc>
		<lastmod>2025-08-18T13:04:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/nya-allmanna-rad-om-marknadsforing-av-spel-till-konsumenter/</loc>
		<lastmod>2025-07-03T14:00:10+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-energepiccom-175045-1024x768.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/produktionsavtal-for-reklamfilm-informationsfilm-eller-annan-kommunikationsfilm/</loc>
		<lastmod>2025-07-03T13:51:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/checklista-for-kop-av-annonsering-via-influencer/</loc>
		<lastmod>2025-06-25T06:37:43+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2023/06/Valkommen-till-Campus-Marketing.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/ny-checklista-for-kop-av-annonsering-via-influencer/</loc>
		<lastmod>2025-06-25T06:31:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/todays-best-cannes-lions-2025/</loc>
		<lastmod>2025-06-23T06:04:23+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Rappoertering-fran-Cannes-2025-1.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/ritson-1.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Ritson2.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Ritson3.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Ritson-4.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Ritson5.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Ritson6.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Ritson7.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3617-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3615-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3614-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3611-1-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3616-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3627-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3642-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3643-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3647-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3667-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3522-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3553-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/IMG_3552-rotated.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2024/08/Cannes-Lions-1024x274.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/konsumentverket-far-regeringsuppdrag-som-satter-fokus-pa-influencer-marketing/</loc>
		<lastmod>2025-06-18T09:37:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-reklam-som-beror-design-som-star-ut-hur-skapar-man-effekt-for-varumarket/</loc>
		<lastmod>2025-06-17T18:43:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/inspelade-webinar-podinar/podd-vi-hors-marknadsinsikter-en-bra-brief-ar-guld-vard/</loc>
		<lastmod>2025-06-17T18:39:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/den-basta-reklamen-om-konsumenten-sjalv-far-valja/</loc>
		<lastmod>2025-06-11T12:22:31+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Felix.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Hillevi_Billinger__Kommunal-1.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kronika/cmos-dags-att-vakna/</loc>
		<lastmod>2025-06-09T07:07:17+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/En-kronika-av-Anne-Gro-Gulla.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/En-kronika-av-Anne-Gro-Gulla.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/snart-kan-aven-dalahasten-skyddas-av-eu-regelverk-om-geografiska-beteckningar/</loc>
		<lastmod>2025-06-11T06:12:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/google-privacy-sandbox-traffsakra-malgrupper-och-transparens-for-annonsorer/</loc>
		<lastmod>2025-06-05T06:00:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/kommunicera-ratt-hallbarhetsmal/</loc>
		<lastmod>2025-06-03T06:03:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/Johan_Anselmsson.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/06/karta-globala-malen-logo-och-ikoner.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/marknadsinsikter/glom-tratten-det-racker-med-tva-pusselbitar/</loc>
		<lastmod>2025-06-03T06:02:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/google-ger-upp-forsoken-att-fasa-ut-tredjepartskakor/</loc>
		<lastmod>2025-05-26T14:13:07+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/05/Privacy-Sandbox.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/rapporter/medietrender-q4-och-helar-2024/</loc>
		<lastmod>2025-05-23T11:55:30+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-artem-podrez-4492160-1024x576.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/kunskap/rapporter/medietrender-q1-2025/</loc>
		<lastmod>2025-05-27T06:00:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2021/07/pexels-artem-podrez-4492160-1024x576.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/google-privacy-sandbox-och-konkurrenterna/</loc>
		<lastmod>2025-05-21T14:00:19+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/05/Gatekeeper-Designation.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/pressmeddelande/sveriges-annonsorers-nya-styrelse-2025/</loc>
		<lastmod>2025-05-21T13:47:47+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/05/Bild-Sveriges-Annonsorers-styrelse-2025.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/ko-agerar-mot-prismarknadsforing/</loc>
		<lastmod>2025-05-21T06:30:00+00:00</lastmod>
		<image:image>
			<image:loc>https://stage.brandmark.se/wp-content/uploads/2025/03/Namnlost-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://stage.brandmark.se/aktuellt/verksamhetsberattelse-2024/</loc>
		<lastmod>2025-05-20T06:42:54+00:00</lastmod>
	</url>
</urlset>
<!-- XML Sitemap generated by Rank Math SEO Plugin (c) Rank Math - rankmath.com -->